9 SEO Best Practices To Follow In 2021 For Getting Traffic And Engagement
Search Engine Optimization (SEO) help your blogs to improve their rank on search engine result pages like Google, Bing and Yahoo. Common keywords that web users search for are the basic requirement for SEO services in London. Keywords also help in doing internal and external linkings. These practices improve the relevancy of blogs to search engines, bringing more traffic to your website and ranking better on search engines. Here are a few simple steps for SEO best practices that will optimize your blogs –
1. Choose The Right Keywords
Search engines depend upon keywords searched by website users. People use search engines by typing a few words of their choice. Then search engines show the top results which are most suitable to the topic.
You should find out and use those keywords which are most relevant to the topic to optimize your blog. Google’s Keyword Tool, UberSuggest and Semrush are some keywords research tools. You can use them to find out average monthly searches of keywords, related keywords, other relevant keywords and keyword difficulty.
2. Optimize Your SEO Title
Your SEO title should not be too long because most readers do not prefer to read long headings, so that they might ignore your blog. Try to write the SEO title of your blogs below 66 characters if you want to show the full heading on the search engine result pages. You should also use your focus keyword in your SEO title to increase its relevancy.
3. Create And Publish Your Own Content
Your content should be original so that readers can get useful information. Google also prefers original content because that makes it easy to perform its algorithm. Google understands that readers don’t want to read the same content in different blogs.
Using subheadings while writing your blog can help search engines index and examine your blog post more efficiently. Subheadings also help google know what information you have written in your blog. This will make your blogs more effective.
Never forget to add atleast three internal and external links to your blog. You can use these links to your own pages or blogs, other external websites and social media channels. Linking helps to bring additional traffic to your website. For example, if you link your blog to another website, they can also link their content to your website, which helps in boosting your website’s traffic also.
4. Make Long But Easily Understandable Contents
Long content of more than 1000 words ranks better on search engines as compared to short blogs. If you search on Google, you will find that the top-ranking marketing blogs are of more than 5000 words. Longer articles are good for getting more engagements, more shares and more backlinks.
However, when your blog is too long, readers may not be willing to read the entire article. Though, there are some tips that you can use while writing a blog to make it look interesting. For instance, you can use bullet points, short paragraphs, blockquotes and number lists to help your readers easily understand the article. You can also use the “Read More” button or tag after showing a short preview of your blog.
Adding call-to-action in your post help to promote and generate more traffic for your other blogs and social channels.
5. Using Relevant Images
Humans have a special ability to remember pictures. It’s a fact that people remember images 6 times better than text. That’s the reason you should add images to your blogs because blogs with images are more popular than blogs without any pictures.
Google is using image recognition features. To increase traffic for your blogs, you should use more relevant images and don’t forget to add ALT tags in images, as these are also one of the SEO best practices.
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6. Add Meta Description And Tags
Add a short meta description in your blogs so that search engines can easily find your post. A meta description describes the summary of your blog and you should include your focus keyword in it.
Try making relevant categories and tags of your blogs so that readers can easily find them on your main blog page or your homepage. If you use the right WordPress plugin, tags can be automatically created and categorized considering various factors, like popularity and date of post.
7. Include Autofill Synonymous Keywords And Questions
Google will give you dozens of topic and keyword ideas. The search engine provides answers to users’ queries as soon as possible. If you want to improve the SEO of your blog, then you should answer more relevant queries and questions.
8. Pay Attention To Your Bulleted Lists And Subheadings
You can use long-tail keywords and questions in your bulleted lists and subheadings. Subheadings help in dividing long content into smaller paragraphs. Your subheadings should be relevant to each paragraph. This helps Google to understand what your blog is about. In the same way, numbered lists and bulleted lists also help.
9. Put Links Wisely In Your Blogs
Add the most relevant links to your website as Google prefers to view links in your blog, proving that you have done keyword research thoroughly and are linking the sources from where you have got the information. Though, Google never wants any old sources because it prefers quality.
Prioritize SEO Best Practices For Getting Effective ROI
You should understand what you expect from your blog. Whether you just want organic traffic on your website by posting blogs instead of paying for ads. You can convert your website visitors into your customers with the help of search engines like Google.
To achieve this, you will need SEO for your blog because it’s not going to happen ever without doing SEO. Search Engine Optimization is not like a one-time investment; it’s the thing that you need to incorporate into your entire blogging strategy. Search Engine Optimization plays a leading role from selecting the topic for your blog to publishing it.
If you don’t have time or idea about how to do SEO best practices, feel free to contact us to get professional SEO services in the UK.
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